reclaiming the outdoors 
Project Overview:
As we move into a post-gorpcore era, consumers preferences are shifting from mainstream outdoor clothing to clothing with functionality and a purpose. I wanted to remind consumers of this through a new campaign by popular outdoor brand Columbia.
Project Approach:
How can outdoor brand Columbia shift their approach to show that functionality remains at the core of outdoor clothing, appealing to consumers who are aware of products that serve a greater purpose?
Project Result:
A brand new campaign by Columbia
An accompanying photoshoot to feature in the campaign & outdoor magazine
Project Reflection:
I enjoyed creating my first passion project as it allowed me to take my own initiative and set my own brief
If I had more time I would create more outcomes and promote the campaign through other platforms.
